Media Portfolio Management
We spend our time—and your media dollars–as if they are our own.
Our philosophy at TK Media is to never buy media for more than one product in a category. This protects you from competing with a competitor for the same appropriate and available media inventory. We have learned over the past three decades that rather than having to “split the baby” in the best categories; fidelity by category is the best way to serve our clients’ best interests.
TK Media’s depth of experience includes working side by side with significant brand advertisers such as M&M Mars and Proctor & Gamble that leverage DRTV longer lengths and discounted rate to improve awareness and retail sell-through. This provides the opportunity to synthesize traditional CPMs with reach and frequency metrics, as well as direct response results with ease