Ted Kriesel, President, TK Media Direct, knows what it takes to be a true marketing partner. With nearly 30 years of diverse experience focused on direct response radio and television media buying, media management and sales, Kriesel drives the continuing growth of the agency both through internal leadership as well as strategic media thinking for TK Media Direct clients. He prides himself on keeping on the pulse of ever-changing media trends, and refuses to settle for anything less than excellence. And as a hands-on leader, he inspires his staff to think from the ground and from above every day to find unique perspectives for their clients. Throughout his illustrious career, Kriesel has served as an integral media planner with many blue chip brands and category leaders including Hamilton Beach, M&M Mars, Proactiv Solution, and Proctor & Gamble. In addition, he has also syndicated products for many of the major Christian music labels, top book publishers, award winning recording artists, and best-selling authors.